For Expert Oriental & Area Rug Certified Appraisals, Claims and Sales Training and Education, Call Steve Boodakian at 617-721-9232, or Sy Mahfuz at 603-759-5193 Today

For Rug and Home Furnishing Professionals


Does selling rugs have you tied up in “Nots”?

It’s not what you’re selling – it’s how you’re selling it.

The demand for area and Oriental rugs has never been stronger. But the sales process for them, especially for finer-quality handmade rugs, is much different than that for any other floor covering. It takes more time, much more product knowledge, and depends on careful listening and building trust.

If you get it right, you’ll make more money.

To get it right, call MERA. We focus specifically on your challenge – how to sell rugs – and our sessions provide your salespeople with a thorough education that includes:

  • How rugs are made
  • Patterns and materials
  • An historical perspective
  • Natural product variations
  • Judging and comparing quality

From the phones- to the sales floor- to the delivery guys…everyone is in sales.

We then train and motivate them to:

  • Listen properly
  • Ask smart questions
  • Develop customer trust
  • Increase profit with add-ons
  • Sell the whole house
  • Get referrals
  • Follow-up

We also focus on business imperatives important to you as an owner, including:

  • Building your reputation
  • Enhancing your selling environment
  • Setting yourself apart from the competition
  • Generating after-the-sale dollars
  • Marketing more effectively

MERA educates and energizes your entire team, instilling greater product knowledge and increased confidence. The result is more effective selling, and a better bottom line.

If the turn on your rug inventory isn’t what it should be, call MERA. We untie the “Nots”.

Area Rug Importers and Wholesalers

You’re no longer in charge!

Back in the days when the rug business was supply-driven, you were the boss. But the customer calls the shots today. The person you’re selling to is being told by the folks with the rugs in their living rooms what they want, not what they’ll take.

You now have to constantly innovate with color, design and even quality to stay current with the marketplace. You have to deal with the explosion of knowledge available in almost every home.

You are also selling to fewer and fewer traditional dealers. The rug business is now in flooring centers, furniture stores and big-box retailers, where it’s rare to find people who have sufficient product knowledge and have mastered the approach needed to sell Oriental and area rugs.

You can meet these challenges with MERA.

We know the business inside and out, especially from a retail perspective. We know what it takes to put a rug on someone’s floor. MERA can help you:

  • Understand the relationships between suppliers, retailers and consumers
  • Learn why consumers are now in charge, and how to win them over
  • Listen to your retailers and build partnerships with them
  • Provide your retailers with training and support
  • Educate and motivate your sales team
  • Minimize price in the sales equation

Knowledgeable, confident salespeople sell more rugs. If you want to maximize your sales, have MERA help. We know the products. We know the processes. We know how to increase your market share.

Take back control of your market, with MERA.

For more information, please contact us today.